Yo La Tengo aren’t exactly new on the musical scene; they formed way back in 1984 and latest offering Popular Songs is their twelfth full length studio album to date. Yet they have received almost no mainstream success since their formation. So what’s kept this band going for the past 25 years? Well Yo La Tengo have a seriously immense cult following in the world of music.
A band with no mainstream success but a major cult following. Odd right? Well Yo La Tengo are not your regular band. You see it’s not in Yo La Tengo’s nature to be instantly likeable. This is a band you have to really work at understanding. And for your regular Joe music fan that just isn’t their cup of tea.
On first listen Popular Songs comes across as boring indie-pop. At this point most people will reject this album to the bin. A veteran Yo La Tengo fan like myself, however, knows that you need to put a little more effort than that into Popular Songs. You really need to listen to this album a good three or four times before you will truly start to ‘get’ this album.
And when you do you will discover songs like When It’s Dark, All Your Secrets and in particular If It’s True. All classic Yo La Tengo creations that you will listen to over and over.
Although, ultimately, this album is nowhere near as good as Yo La Tengo’s previous album, I Am Not Afraid of You And I Will Beat Your Ass, this is still an album worthy of some good old effort. You might be surprised at just how much you end up liking it.